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Coca-Cola's Strategic Move: The Acquisition of Costa Coffee
Coca-Cola has made headlines with their recent acquisition of Costa Coffee for a hefty price tag of $5.1 billion. This significant deal signifies a strategic pivot for the beverage giant, aiming to diversify its portfolio by venturing into the thriving coffee market. This article delves into the details of the acquisition, what it means for both Coca-Cola and Costa Coffee, and the broader implications for the beverage industry.