Part 5/10:
Exploring the Benefits of the Deal
The deal comprises several facets that position Coca-Cola advantageously. Firstly, the acquisition of Costa's coffee operations allows Coca-Cola to add coffee to its offerings for retail and restaurant partners, giving them leverage over competitors in the beverage space. Furthermore, Costa’s advanced vending machine technology, likened to Coca-Cola’s own freestyle vending machines, presents further innovation opportunities in how coffee is marketed and sold to consumers.