Part 4/8:
Lyft’s Strategic Positioning
On the other hand, Lyft, which began operations in 2012, has taken a more measured approach. With strong backing from notable investors including General Motors—who invested $500 million in 2017—Lyft has carved a niche primarily within the U.S. market. Their partnership with GM involves rental services that provide drivers with less costly access to vehicles designed for ride-hailing.
The "Last Mile" Delivery Competition
The Walmart partnership entails a testing phase across three cities—Phoenix, Denver, and Miami—where Uber and Lyft will handle grocery delivery services. This setup mimics competing offerings from Amazon, highlighting a broader trend within retail: the necessity for rapid delivery as a highly valued service.