Part 5/9:
This move naturally expanded into the Margaritaville brand, which today encompasses restaurants, merchandise, and even beverages like Landshark Beer. Buffett's sponsorship with Corona took advantage of his tropical lifestyle branding, but when he recognized that his persona overshadowed the beer, he pivoted to create Landshark Beer in partnership with Anheuser-Busch. This clever maneuver solidified his brand presence while allowing him to dominate a market that initially sought to imitate him.