Part 4/5:
The specifics of the GoPro and Red Bull relationship reveal a marketing strategy rather than a transformative business move. Under this partnership, GoPro is now the official camera of all Red Bull events, a portfolio that comprises approximately 1,800 events in over 100 countries each year. This association guarantees increased visibility for GoPro at high-profile events known for attracting extreme sports enthusiasts. However, industry experts note that the partnership is not groundbreaking; GoPro and Red Bull have had an informal relationship for a considerable time, leading to skepticism about the actual benefits of formalizing this collaboration.