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TripAdvisor's Transition to Instant Booking: A Detailed Analysis
In recent discussions surrounding TripAdvisor, it has become clear that the company's transition to instant booking is both a substantial shift and a source of concern for investors. With a rise in expenses of more than 13% in the second quarter, TripAdvisor's profits took a hit, and as a consequence, so did its stock performance. This article delves into the complexities of this transition and its implications for the future of the company.