Part 6/6:
As TripAdvisor moves forward, the focus will be on educating users about the new functionality available on its platform and navigating the intricacies of this new revenue model. A more favorable financial outlook is anticipated as awareness grows and the benefits of this strategic transformation materialize, especially as 2017 approaches. Investors watching TripAdvisor would do well to adopt a long-term perspective, recognizing the unique position the company holds in the travel and hospitality marketplace.