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The company's strategy revolves around four key priorities:
Audience Growth: Zillow is successfully enhancing its user base, with traffic peaking at over 166 million in March.
Premier Agent Business Expansion: This segment saw a 25% revenue increase, bringing in $134.5 million for the quarter. Unlike previous strategies of growing a vast network of agents, Zillow is now concentrating on retaining high-performing premier agents to offer quality over quantity.
Emerging Marketplaces: While still a smaller segment, Zillow continues to innovate by adding new tools for mortgage and rental services, further boosting their top line revenue.