Part 5/6:
However, the rise of platforms like Zillow also presents challenges, as noted by Ron Gross, whose wife is a realtor. While real estate websites can be beneficial in generating business, they also present a double-edged sword. Homebuyers often come equipped with information that may not be entirely accurate, leading to misconceptions about the market. Realtors must then step in to clarify and provide balanced perspectives, navigating a landscape where consumers often believe they possess expert knowledge.