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This performance translates to a staggering total of over 500 million active users, positioning Activision Blizzard just behind major platforms like WeChat, YouTube, and Facebook in terms of audience reach.
Hours of Engagement
CEO Bobby Kotick’s insight further emphasizes the scale of engagement, revealing that the audience spent 42 billion hours playing or watching Activision Blizzard games in the past 12 months. This figure surpasses the time viewers spend on Netflix, showcasing the growing popularity and influence of interactive gaming.