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To address the competitive landscape, Whole Foods is rolling out a new concept: the 365 store chain. This initiative is seen as a potential way to rejuvenate the company's appeal among consumers. The first location is set to open in May, with a total of 19 leases signed so far. Analysts expressed cautious optimism about these stores, highlighting the company’s intent to slowly test the concept to see how it resonates with customers. The hope is that these stores will bring fresh energy to the Whole Foods brand.