Part 2/8:
Mark Reeth opens the discussion by emphasizing the prevailing belief that print media is fading into obscurity. "Print is dead," he asserts, a sentiment that may ruffle feathers among staunch supporters of traditional newspapers. However, fanfare for print does not obscure the undeniable shift towards digital, where the New York Times has made strides in recent quarters.
Jason Moser, joining the conversation, underscores the brand's importance in today's information-gathering landscape. The question of whether the value lies in the information provided or the brand itself becomes central. With the rise of the internet, the traditional pillars that held newspapers high are crumbling, prompting brands to adapt quickly.