Part 7/9:
Moser acknowledged that while brand imitation can pose challenges, it often underscores the power of a well-established brand. Despite the knockoff’s brazen existence, he expressed confidence in the strength of Under Armour’s branding efforts, particularly with the sports endorsement appeal in markets like China, where basketball enjoys immense popularity.
Muckerman raised the issue of the challenges brands face in the Chinese market, referencing how established companies like Nike have navigated through similar hurdles. They concluded that while trademark enforcement remains a concern, the strength of the brand identity is key in mitigating immediate impacts.