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The contemplation of boycotting Twitch, Amazon, and its subsidiaries, including Whole Foods and IMDb, has emerged from a movement known as The People's Union USA. This advocacy group has taken to social media to call for a week-long economic blackout aimed at pressuring Amazon to address issues regarding its treatment of workers and impact on small businesses. The boycotts started on March 7 and will last until March 14, with the aim of exerting financial pressure on the retail giant to instigate change.