Part 3/10:
Mara Jade, a fan-favorite for her compelling backstory and her connection to Luke Skywalker, has captured the hearts of the Star Wars community. Despite Disney’s initial dismissal of the EU, the company seems to grappling with how to bring back fan engagement. By introducing exclusive merchandise related to Mara Jade, Disney appears to be trying to win back supporters, albeit in a way that some fans feel is disingenuous—monetizing a character they had previously disregarded.