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Steve Broido asks a practical question: how does an individual investor locate such obscure companies? Gross recommends focusing on small micro-cap stocks typically under $500 million in market cap. He points to screening tools and databases that allow investors to identify under-followed and undervalued companies, which may offer "hidden bargains." Gross humorously suggests subscribing to Motley Fool's services, illustrating how curated insights can assist retail investors.