Part 4/8:
A key driver behind Facebook’s growth is the shifting consumer focus toward mobile platforms. While consumers have seamlessly moved their activities onto smartphones and tablets, businesses are still catching up. They are adapting their advertising strategies to effectively monetize this mobile-centric user base, a transition that promises continued growth for Facebook.
Corporate Structure and Leadership Control
An interesting development discussed was Facebook’s recent creation of a new class of shares, dubbed "C shares," which carry no voting rights. This move furthers the ongoing trend of dual-class share structures that concentrate control within the hands of the company's founders and executives — in this case, Mark Zuckerberg.