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Moreover, rumors of the iPhone 8 introduce potential innovations, including features like virtual reality capabilities. Such advancements could rejuvenate consumer interest and boost sales, but only if the device resonates well in the market.
The Complexity of Product Lineup
One pressing issue for Apple is the proliferation of iPhone models. In an effort to cater to diverse consumer segments, Apple has released multiple variations, which some analysts believe dilutes the brand message and makes it harder for consumers to differentiate between products. This strategy, while broadening coverage, complicates marketing and could impact overall sales perception.