Part 6/7:
To navigate these challenges, Apple employs strategic product offerings specifically tailored to the Indian market. The introduction of the iPhone SE is a notable example, representing an affordable option designed to compete with local brands such as Xiaomi. Xiaomi and other Chinese manufacturers have gained significant traction by offering high-quality smartphones at significantly lower prices, making the competition intense.
Hamilton emphasized that Xiaomi, with its affordable, high-quality devices, poses a formidable challenge to Apple’s market share in India. Apple’s strategy, including launching lower-priced models, aims to penetrate this segment and hold its ground against fierce competition.