Part 3/10:
One of the most notable points in the discussion was Apple's growing emphasis on its services segment. Lewis pointed out that, according to recent earnings reports, services have become the company's second-largest revenue contributor, generating around $6 billion in the last quarter, up 20%. Surprisingly, Apple revealed that the "purchase value of services tied to our installed base" — a new non-GAAP metric — reached nearly $10 billion last quarter.