Part 6/9:
The Future of Search: A Closed Ecosystem?
With this move, the traditional model of search—where users decide which sources to trust and visit—is under threat. Instead, Google wants to keep users within its ecosystem, serving AI snippets and pushing paid links, making it harder for independent voices to be discovered organically.
Alternatives like Bing, DuckDuckGo, and other search engines are being considered, but none have yet demonstrated the capability to challenge Google's dominance in this AI-driven landscape. The rise of AI search could also lead to a vicious cycle where AI models train themselves on AI-generated content—further skewing results—an issue many technologists and content creators are already warning about.