Part 2/10:
However, the raw percentage might paint an overly bleak picture, as transactional data reveals that foot traffic, measured by actual customers ordering food, was down about 21%. This discrepancy suggests that while fewer people are dining in or ordering, the decline isn't as catastrophic as initial figures imply—thanks in part to widespread coupon usage and promotional discounts. Many customers, including industry analysts, are leveraging coupons for free burritos and tacos, which further skews the sales landscape.