Part 5/11:
Servicing the Audience Through Self-Authenticity
While the audience’s appreciation matters, Rubin asserts that serving them begins with serving oneself. Authenticity in creation results in work that truly resonates, offering the highest quality only when an artist is honest and true to their vision. His approach is to prioritize internal guidance over external validation, trusting that genuine expression will find its audience.
Rubin’s own journey underscores this principle: his willingness to explore different genres and styles, despite criticism and doubt, has been integral to his creative vitality. He echoes Steve Jobs’ famous sentiment that "the consumer doesn’t know what they want until you make it," highlighting the importance of innovation driven by personal conviction.