Part 1/11:

The Growing Business of High-End Matchmaking and Society's Changing Views on Love

This year, Dakota Johnson’s role in A24’s Materialists has reignited interest in the world of professional matchmaking. In the film, she portrays a New York City matchmaker navigating the glamorous yet sometimes disillusioning facets of her profession. As audiences get a glimpse of her interactions with clients—privileged individuals seeking love—the industry’s rise becomes more evident. Many wealthy singles are increasingly turning away from traditional dating apps and casual encounters, preferring instead to hire professional matchmakers for personalized services. This shift reveals not only a change in dating preferences but also underlying societal attitudes toward love, connection, and success.