Part 5/10:
He posits that social media should ideally reflect what naturally emerges from user activity rather than manipulated trends. However, he recognizes that platforms often face tension between preserving free expression and maintaining a curated environment that prevents certain voices or topics from overwhelming others.
The Purpose of Social Media and Its Challenges
Jurogan advocates for a platform where important and genuine information can thrive. He highlights Twitter’s past successes in being a tool for significant societal change—overturning governments or breaking urgent news. Yet, he acknowledges the adversarial role celebrity fan culture, especially Justin Bieber’s army, plays in diluting this purpose by flooding the platform with superficial content.