Part 5/15:
Gaffigan described his decision to release his previous special, Noble, independently through various avenues, sidestepping traditional streaming giants initially. His goal was to maximize accessibility across all types of devices—not just Netflix but also Apple TV, theaters, and on-demand services. He contrasted this with Netflix’s model, which, despite being comprehensive, offers a limited window of visibility.
He discussed the importance of worldwide reach and how the independent route seemed more impactful internationally, especially for comedians hoping to expand their audience. That approach, he admitted, also involves risks, as Amazon or other companies might not always back the project, or may perceive the platform as being overshadowed by other content.