Part 3/15:
They delve into how the internet has democratized fame. Compared to the past when only a select few had platforms, today's creators can build audiences independently without the constraints of traditional networks. Schultz points out that the concept of “mainstream” no longer exists, emphasizing how social media and podcasts facilitate a fractured, multifaceted media landscape. He stresses the significance of direct engagement—collecting emails, building personal followings, and reducing dependence on middlemen like Ticketmaster, which, according to him, profits immensely from consumer data.