Part 3/10:
Chong reflects passionately on how he and Cheech helped pioneer marijuana-themed comedy, normalizing it in popular culture. Their early albums and movies showcased the playful, carefree side of cannabis, moving away from the propaganda that painted it as dangerous. He credits their humor for influencing perceptions and highlights how films like Up in Smoke made weed seem fun and approachable—a stark contrast to the "reefer madness" hysteria of bygone eras.