Part 3/12:
Disney exemplifies this struggle vividly. The company has resorted to bundling Hulu subscriptions with Disney+ to inflate numbers artificially. A recent example is Disney’s offer of one year of Hulu for just 99 cents a month, a steep discount aimed at reinvigorating sluggish growth. However, industry insiders warn that such promotions are often limited to new customers, leaving loyal, existing subscribers with no benefit—potentially leading to increased churn rates among long-time users.