Part 7/12:
However, such tactics are hardly groundbreaking—these media synergies are often more about marketing than substantive growth. Disney’s overall subscriber numbers tell a sobering story: in its latest quarterly earnings, Disney+ added only 2 million subscribers—far below projections of nine or ten million—while Hulu grew by a mere 700,000. These figures suggest that growth is stalling, and the market may be reaching a saturation point.