Part 8/12:
Other streaming services are also fighting for relevance. NBCUniversal’s Peacock, for instance, launched a Black Friday deal promoted by the Today show, offering a year’s access for just 99 cents a month. Paramount+ is giving away a free month, emphasizing specific content like NFL games and Star Trek series. Interestingly, ViacomCBS and Showtime are combining their subscribers into a pool of around 47 million, although official numbers remain opaque.
Meanwhile, some services are resorting to extraordinary discounts—like Discovery+ offering its entire platform for 99 cents per month or AMC Plus for just $1.99—likely a move to lock in viewers in an increasingly competitive environment.