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On the other hand, Ghostbusters: Afterlife was produced on a modest budget of roughly $75 million and had minimal marketing investment. Its strong performance—nearly matching 2016’s opening figures—demonstrates a resurgence of interest in the franchise, driven largely by word of mouth and nostalgia rather than aggressive marketing.
The Impact of Nostalgia and Fan Reception
Much of Afterlife’s success is attributed to nostalgic appeal and positive word of mouth. Critics and fans noted that although prior Ghostbusters films faced polarized opinions, the 2021 reboot was cautious with fan service and retained more of the original tone, with practical effects reminiscent of the 1984 classic.