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Marvel's "Eternals", which debuted with high initial expectations, experienced a sharp decline by its third weekend, earning only $3 million on Friday and projected to close around $11 million for the weekend. Its total stands at approximately $136 million worldwide, a figure considered underwhelming for a Marvel movie, especially given its large budget and star-studded cast.
This decline mirrors previous Marvel entries like "Black Widow," which saw significant second and third-week drops—55% and 68%, respectively—highlighting increasing fatigue and saturation. Interestingly, "Eternals" performed somewhat better overseas, hinting at a strategy targeting international audiences more aggressively, yet it still failed to sustain its initial performance.