Part 3/14:
Disney's acquisition of Lucasfilm in 2012 led to a significant shakeup. As part of the rebranding efforts, Disney rebooted the canon, retroactively declaring only the films, TV series, and select novels as "canon." This move effectively marginalized Dark Horse's extensive contributions and led to Marvel Comics taking over the franchise's comic book line in 2015. Marvel launched a highly successful relaunch with new titles like Star Wars, Darth Vader, and Doctor Aphra—titles that have met with commercial success but also faced criticism over their approach to storytelling and sales figures.