Part 4/11:
Historically, Disney maintained a vibrant schedule of media events and influencer collaborations—key tools used to generate hype and promote new attractions. However, industry sources note a significant decline in such events since the onset of the pandemic and leadership changes, possibly indicative of a shift in corporate strategy or financial priorities under CEO Bob Chapek. This reduction limits the media’s ability to shape public perception positively, and some fans and insiders see it as a sign of retreat or disenchantment.