Part 3/11:
Disney, for instance, has historically offered vague claims—stating that certain titles “had x number of downloads” or “were top of the charts”—without concrete figures. Sometimes, they provide third-party estimates or rely on vague assertions like “trust us,” which leaves everyone guessing. When pressed, industry insiders often find out that actual consumption numbers may not be as impressive as official narratives suggest.
The Stakes for Advertisers and Content Creators
As streaming platforms introduce more advertisements—evidenced by Disney’s plans to add ads to its initially ad-free service—the need for accurate metrics becomes more crucial. Advertisers want to know if their money is well spent, which depends on understanding how many viewers are engaging with content.