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This discrepancy means that sometimes, a trailer or promotional clip might garner more engagement than the actual program it promotes. The Hollywood Reporter highlights how engagement numbers—like comment volume or social media activity—are increasingly incorporated into the overall “success” metrics by industry insiders trying to assess real popularity.
Strategic Reasons Behind Data Hiding
Why are streaming services so determined to keep their viewership data hidden? The answer is simple: revealing the truth might damage their image. If a highly promoted show only attracts minimal viewers, it could undermine confidence among investors and subscribers.