Part 8/11:
From a strategic standpoint, companies often prefer to craft narratives that portray their platforms as bustling with blockbuster hits. Disney, Netflix, and HBO Max often tout their subscriber counts or suggest certain content is “breaking records,” even if these claims are based on selective or inflated data.
The Future of Streaming Metrics
The article suggests that industry stakeholders recognize the need for a new, standardized way to measure success across streaming platforms. A universal viewership metric—akin to traditional ratings—could help provide clarity. However, given the current culture of secrecy, it remains unlikely that transparent data will become standard anytime soon.