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Despite high expectations, Eternals experienced a staggering 75% drop in box office revenue during its second week—an alarming decline that signals waning audience interest. The film was projected to cross the $100 million mark domestically faster than previous Marvel entries like Incredible Hulk (2008), yet it now appears to be struggling against overall disinterest. This drop is compounded by Black Widow's notorious 80% decline early in its release, which was partly attributed to its simultaneous availability on Disney+ for a $30 rental fee.