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Furthermore, Eternals is facing a critical and cynical backlash from both critics and fans. The low Rotten Tomatoes score, coupled with the film's disjointed narrative that doesn’t fit neatly into the broader MCU timeline, could harm future Marvel releases. There are rumors that director Chloe Zhao was even removed from upcoming projects like a Star Wars film, possibly due to her divisive critical reception and the movie's underperformance.
Industry Shifts and Media Sentiments
An emerging trend in Hollywood is recognition of a shift of critical and media support away from Disney and Marvel properties. What was once a near-guaranteed box office and promotional success is now being met with skepticism, low ratings, and declining enthusiasm.