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The event's emphasis on logos and placeholders—many of which are not slated for release until 2024 or later—underscores Disney's challenge in maintaining subscriber engagement. With the pandemic disrupting production schedules and internal shifts causing delays, Disney+ has yet to deliver the regular pipeline of new content that can sustain subscriber growth.
Content Strategy and Future Outlook
Disney's strategy of leveraging nostalgia and franchise familiarity has reached a bottleneck. With many projects canceled, postponed, or under wraps, it remains unclear what the platform's core appeal will be in the coming years. The decision to highlight Marvel's extensive slate while downplaying or excluding key Star Wars properties indicates a potential reevaluation of priorities.