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Moreover, it appears that many subscribers are subscribing temporarily—often for specific content like new releases or exclusives—and then unsubscribing shortly afterward. This "churn" pattern indicates a perception that the service's value isn't sufficient for ongoing paid subscriptions, especially when competing streaming platforms offer fresher content and longer-term engagement.
Challenges in Content and Market Expansion
In an effort to foster growth, Disney has recently expanded into new markets, including opening up access in countries like India and South Korea. However, these new markets haven't significantly boosted overall subscriber numbers, and some evidence suggests some regions may have experienced slight losses before gains in others balanced the figures out.