Part 5/10:
However, the streaming segment, which has become a primary revenue driver, is underperforming in terms of subscriber growth. Notably, Hulu gained only 700,000 new subs, while ESPN+ added 2.3 million. The average revenue per user (ARPU) continues to decline, now sitting at about $4.12 per subscriber—down roughly 9%. This decline is partly due to aggressive pricing strategies and content fatigue, with many viewers hesitating to pay premium prices when the content offerings don't justify the cost.