Part 7/10:
Competitive Landscape and Future Outlook
Market giants like Netflix continue to lead with approximately 214 million global subscribers, having built their user base over more than a decade. Disney+ has achieved significant growth since its launch just a few years ago, but the pace appears to be slowing as saturation is approached.
While Disney+ introduced promotional offers like a new $1.99 monthly rate and targeted campaigns aimed at returning subscribers, skeptics believe these tactics are merely stopgap measures. The broader question remains whether Disney can innovate enough with its content lineup to reignite growth or if its subscriber base will plateau.