Part 8/13:
This shift is not purely strategic brand management but appears to be a deliberate move to preserve the Superman legacy under a newer, cost-effective mantle. Whether this will be temporary or permanent remains to be seen, but the intention seems clear: move towards a more controlled, legally unfettered version of Superman, potentially ending the original's era.
The Significance of the "Superman" Catchphrase and Trademark Issues
A recurring theme in this narrative revolves around Superman's catchphrase: "Truth, Justice, and the American Way." Interestingly, despite its popularity, the phrase was never officially trademarked by DC Comics and only became associated with Superman in popular culture through media adaptations, such as the 1978 Richard Donner film starring Christopher Reeve.