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Media Turns on Marvel's "Eternals": The Rise and Fall of a Franchise

In a surprising turn of events, the Marvel Cinematic Universe's latest installment, Eternals, has faced an unexpectedly mixed reception from both audiences and mainstream media outlets. Historically, Marvel films—especially those with significant hype—have been rallying points for celebration and fanfare. However, this time, the narrative appears to be shifting, signaling possible fatigue from the franchise's sprawling universe.

Media's Changing Tune

A significant indicator of this shift is how outlets such as Fast Company and Inverse are now openly questioning Eternals' performance and the broader Marvel fatigue phenomenon.