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The core issue discussed by many analysts and media commentators is Marvel fatigue: fans have become increasingly overwhelmed by the sheer volume of content. With multiple Marvel projects released each year—films, Disney+ series, and crossovers—the audience's attention span and enthusiasm are waning.
This overload has led to a "saturation point," where casual viewers feel disconnected or exhausted. Many argue that after nearly a decade of building up to Avengers: Endgame and celebrating core characters like Iron Man, Captain America, and Thor, fans aren't finding similar investment in the current franchise offerings.