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The problem isn't necessarily the quality of individual projects but the relentless pace and the constant introduction of new characters, often with tenuous links to the broader MCU narrative. Critics point out that Phase Four has struggled to retain the same emotional engagement as earlier phases, partly because original characters have been replaced or sidelined, and partly because of an overabundance of interconnected but sometimes confusing storylines.
Changing Strategies and Future Outlook
Analysts and insiders speculate that Marvel may need to reconsider its current approach. Some believe Marvel might shift towards more serialized storytelling like WandaVision, Loki, and Hawkeye, which, while successful, could be contributing to viewer fatigue.