Part 8/11:
Controversies and Corporate Strategies
Aside from box office and critical issues, another noteworthy recent development is a controversy involving Eternals on social media platforms like Facebook. Reports indicate that Facebook's algorithms are flagging posts related to Eternals—such as check-ins and reviews—as spam or community standards violations. This suspicion raises questions about possible corporate interference or "damage control" efforts to curb discussions—either positive or negative.
Some speculate this could be an attempt by studios or social media platforms to manage public perception subtly, perhaps by dialing down visibility or discussion of underperforming content.