Part 10/11:
Moreover, Disney's upcoming investor day—scheduled for this Friday—may reveal whether Marvel's strategy will pivot towards quality over quantity or continue down its current path. Disney executives might also have to address evolving audience fatigue and contemplate whether the Marvel formula needs innovative overhaul.
Conclusion
Eternals' underwhelming performance is symptomatic of a franchise reaching a critical juncture. While the Marvel Cinematic Universe once seemed invincible, the combination of franchise fatigue, oversaturation, and changing audience tastes is beginning to impact its box office and critical reception.